After a comprehensive renovation, this iconic Times Square landmark offers a refreshed perspective on Midtown Manhattan. The property features redesigned guest rooms and reimagined public spaces, including a flexible lobby with tiered seating. Downstairs, the lobby expands into an all-day café & bar that carries guests from caffeine-brightened mornings to cocktail-fueled late nights with fresh local fare and shareable small bites. Wherever the day takes you, end it effortlessly at ROW.